Cultural difference in business between China and Europe

Today the LINGUA FRANCA Sprachschule blog is bringing you another video from the TED series. TED (Technology, Education, Design) is an international and interdisciplinary conference series based around the concept “ideas worth spreading”.

This talk by Valérie Hoeks looks at one of the key difference between Europe and China – the importance that is given to relationships. In China connections with the right people help you to get things done, to survive and to succeed. This talk provides essential information for anyone interested in doing business in China.

This video is suitable for a variety of levels. Higher-level English learners (B2+ and up) should just watch it without subtitles. Intermediate students (B1+ – B2) turn on the English subtitles. Lower-level learners (up to B1+) can turn on the German (or the language of your choice) subtitles.