Our company is an old, family-owned British enterprise with a long and proud tradition in the industry. We have always taken advantage of this image in our advertising, and labelled all of our products „Made in England.“ So, as you can imagine, when it was announced that the company was to be taken over by an American investment fund, the industry journals had a field day (großen Tag haben).
Originally, a field day was a military term for a day spent in field manoeuvers. Over the 19th Century it came to be used for any activity that could take place in a field, for example hunting. From there, the modern meaning developed – a great opportunity or time for excitement and enjoyment.